TPC Evergreen Dashboard

Funnel deep dive  ·  Loading live data…

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All Time Totals
?Cumulative totals since funnel launch. These numbers only go up — they include people who have already completed their journey through the funnel and exited.
Registered (Total) ?Prev TPC/BYP count is based on those who've completed the funnel, so there may be a slight lag before new registrants are reflected.
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— Prev TPC/BYP
— Eligible
Not Watched Yet
—
—
— Prev TPC/BYP
— Eligible
Not Watched Completed
—
—
— Prev TPC/BYP
— Eligible
Watched MC
—
—
— Prev TPC/BYP
— Eligible
Watched MC Completed
—
—
— Prev TPC/BYP
— Eligible
TPC Sales In Funnels
—
—
Net Revenue
—
From TPC purchases (net)
Registered (Total) ?Prev TPC/BYP count is based on those who've completed the funnel, so there may be a slight lag before new registrants are reflected.
—
— Prev TPC/BYP
— Eligible
Not Watched Yet
—
—
— Prev TPC/BYP
— Eligible
Not Watched Completed
—
—
— Prev TPC/BYP
— Eligible
Watched MC
—
—
— Prev TPC/BYP
— Eligible
Watched MC Completed
—
—
— Prev TPC/BYP
— Eligible
TPC Sales In Funnels
—
—
Net Revenue
—
From TPC purchases (net)
Organic
Registered (Total) ?Prev TPC/BYP count is based on those who've completed the funnel, so there may be a slight lag before new registrants are reflected.
—
— Prev TPC/BYP
— Eligible
Not Watched Yet
—
—
— Prev TPC/BYP
— Eligible
Not Watched Completed
—
—
— Prev TPC/BYP
— Eligible
Watched MC
—
—
— Prev TPC/BYP
— Eligible
Watched MC Completed
—
—
— Prev TPC/BYP
— Eligible
TPC Sales In Funnels
—
—
Net Revenue
—
Organic TPC revenue
Ads
Registered (Total) ?Prev TPC/BYP count is based on those who've completed the funnel, so there may be a slight lag before new registrants are reflected.
—
— Prev TPC/BYP
— Eligible
Not Watched Yet
—
—
— Prev TPC/BYP
— Eligible
Not Watched Completed
—
—
— Prev TPC/BYP
— Eligible
Watched MC
—
—
— Prev TPC/BYP
— Eligible
Watched MC Completed
—
—
— Prev TPC/BYP
— Eligible
TPC Sales In Funnels
—
—
Net Revenue
—
Ads TPC revenue
Combined
Total Registered
—
— Prev TPC/BYP
— Eligible
Total Not Watched Yet
—
—
— Prev TPC/BYP
— Eligible
Total NW Completed
—
—
— Prev TPC/BYP
— Eligible
Total Watched MC
—
—
— Prev TPC/BYP
— Eligible
Total Watched MC Completed
—
—
— Prev TPC/BYP
— Eligible
Total TPC Sales In Funnels
—
—
Total Net Revenue
—
Combined TPC revenue
ManyChat → Registration ?Data pulled live from Supabase via ManyChat "External Request" actions. Each time someone enters a ManyChat flow, a webhook fires with source, platform, and trigger.
Organic ManyChat Flows
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Platform × Trigger Breakdown
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ManyChat → Registration ?Data pulled live from Supabase via ManyChat "External Request" actions. Each time someone enters a ManyChat flow, a webhook fires with source, platform, and trigger.
Ads ManyChat Flows
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Platform × Trigger Breakdown
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ManyChat → Registration ?Data pulled live from Supabase via ManyChat "External Request" actions. Each time someone enters a ManyChat flow, a webhook fires with source, platform, and trigger.
Total ManyChat Flows
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Organic Flows
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Ad Flows
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Breakdown by Source × Platform × Trigger
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Currently In Funnel ?Shows people currently moving through the funnel. Organic uses (ORG) tags, Ads uses (ADS) tags. "Both" shows them side-by-side for comparison.
Not Watched
Registered but haven't watched the masterclass yet
17
WATCHES MC ↓
Watched — Waiting To Move Between Funnels
3
PUSHED THROUGH ↓
In 48hr Bonus
0
Exited Funnel
Completed Profit Leaks Funnel ?All counts are deduplicated by customer ID. "NW Only" = purchased via the Not Watched path only. "W Only" = purchased via the Watched path only. If someone purchased via both paths, they appear in the "Total" count only (shown in purple). Same dedup logic applies to Didn't Purchase.
5
0 eligible
Existing TPC/BYP
5
OG BYP
0
Had TPC Before
0
Total Existing
Didn't Purchase
0
Didn't Purchase (NW)
0
Didn't Purchase (W)
0
Total Non Purchases
Purchased
0
Purchased (NW Only)
0
Purchased (W Only)
0
Total Purchases
All 5 completed contacts already owned BYP/TPC
NW Completers — Did They Watch the MC?
— Watched
— Didn't Watch
Watch Velocity — When Do People Watch?
Not Watched
Registered via ads but haven't watched yet
0
WATCHES MC ↓
Watched — Waiting To Move Between Funnels
0
PUSHED THROUGH ↓
In 48hr Bonus
0
Exited Funnel
Completed Profit Leaks Funnel ?All counts are deduplicated by customer ID. "NW Only" = purchased via the Not Watched path only. "W Only" = purchased via the Watched path only. If someone purchased via both paths, they appear in the "Total" count only (shown in purple). Same dedup logic applies to Didn't Purchase.
0
0 eligible
Existing TPC/BYP
0
OG BYP
0
Had TPC Before
0
Total Existing
Didn't Purchase
0
Didn't Purchase (NW)
0
Didn't Purchase (W)
0
Total Non Purchases
Purchased
0
Purchased (NW Only)
0
Purchased (W Only)
0
Total Purchases
No ads funnel contacts yet — data will populate once ads are running
NW Completers — Did They Watch the MC?
— Watched
— Didn't Watch
Watch Velocity — When Do People Watch?
Organic Funnel
Not Watched
Haven't watched MC
17
↓
Waiting
Between funnels
3
↓
In 48hr Bonus
0
Exited
5
OG BYP
0
Had TPC
0
No Purch NW
0
No Purch W
0
Purch NW
0
Purch W
Ads Funnel
Not Watched
Haven't watched MC
0
↓
Waiting
Between funnels
0
↓
In 48hr Bonus
0
Exited
0
OG BYP
0
Had TPC
0
No Purch NW
0
No Purch W
0
Purch NW
0
Purch W

Ads funnel will populate once campaigns are live

In 48 Hour Bonus Period
clicked opened sent sent (no engagement) not sent
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Email Engagement

ORG Not Watched Emails (E0–E6)

ORG Watched Emails (E1–E5)

Sales page clicks: —
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ADS Not Watched Emails (E0–E6)

Ads email data will populate once campaigns are running.

ADS Watched Emails (E1–E5)

Sales page clicks: —
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Organic Emails

Not Watched (E0–E6)

Watched (E1–E5)

Ads Emails

Not Watched (E0–E6)

Watched (E1–E5)

Traffic Sources & Lead Quality ?UTM data from Simplero custom fields, pulled live via API. "New contact" = first appeared in Simplero within 5 mins of registering for the masterclass. "Existing" = was already in your database.
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New Contacts
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Existing Contacts
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Traffic Sources & Lead Quality ?UTM data from Simplero custom fields, pulled live via API. "New contact" = first appeared in Simplero within 5 mins of registering for the masterclass. "Existing" = was already in your database.
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New Contacts
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—
Existing Contacts
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Traffic Sources & Lead Quality ?UTM data from Simplero custom fields, pulled live via API. "New contact" = first appeared in Simplero within 5 mins of registering for the masterclass. "Existing" = was already in your database.
Organic
—
New Contacts
—
—
Existing Contacts
—
Ads
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New Contacts
—
—
Existing Contacts
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PL Funnel V2 V2 Loading…

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NW Funnel
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Watched Funnel
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BOSG Funnel
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TPC Sales
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TPC Net Revenue
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BOSG Net Revenue
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All Time Totals ?Cumulative V2 totals since the V2 funnel launch — includes people who have already completed and exited. Switches with the Organic/Ads/Both toggle above.
Registered (Total) ?Everyone who ever entered the V2 NW funnel — i.e. currently in NW plus everyone who has already completed it. Prev TPC/BYP is based on completed-funnel tags, so there may be a slight lag for new registrants.
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— Prev TPC/BYP
— Eligible
Not Watched Yet
—
—
— Prev TPC/BYP
— Eligible
Not Watched Completed
—
—
— Prev TPC/BYP
— Eligible
Watched MC
—
—
— Prev TPC/BYP
— Eligible
Watched MC Completed
—
—
— Prev TPC/BYP
— Eligible
TPC Sales In Funnels
—
—
Net Revenue
—
From TPC purchases (net)
Currently In Funnel ?People currently moving through the V2 funnel. Counts respect the Organic/Ads/Both toggle above.
Not Watched
Registered but haven't watched the masterclass yet
—
WATCHES MC ↓
Watched — Waiting To Move Between Funnels
—
IN BONUS WINDOW ↓
In 48hr Bonus
—
Exited Funnel
Completed Profit Leaks Funnel V2 ?Combined NW + Watched completions across the V2 funnel. Each person counted once per category.
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—
Purchased
—
Not Purchased
—
OG BYP
—
Prior TPC
—
Purch BOSG

Not Watched V2

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In funnel—
Purchased prior—
Emails
Completed
Purchased—
Not purchased—
OG BYP—
Prior TPC—
Purch BOSG—

Watched V2

—
In funnel—
In bonus window—
Purchased prior—
Watched MC—
Emails
Sales page clicks: —
Completed
Purchased—
Not purchased—
OG BYP—
Prior TPC—
Purch BOSG—

BOSG Calculator

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BOSG link clicks ?Total clicks on the Bums-On-Seats-Gap calculator link from the V2 funnel. Counts both Organic and Ads when 'Both' is selected.—
In funnel—
Purchased prior—
Emails
Sales page clicks: —
Purchases → Users: —
BOSG → TPC: —
Completed
Purchased TPC—
Didn't buy TPC—
OG BYP—
Prev purch TPC—
48 Hour Bonus Period ?People currently in their 48-hour bonus window after watching the masterclass. Sorted by least time remaining first.
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Revenue
TPC
Organic
—
Ads
—
Total
—
BOSG
Organic
—
Ads
—
Total
—
Combined
Organic
—
Ads
—
Grand Total
—

TPC Purchases in Profit Leaks Funnel LIVE

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Total Purchases
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Organic
—
Ads
—
Avg Days on PL List
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Avg Contact Age
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Net Revenue
clicked opened sent not sent
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TPC Daily Sales Tracker SINCE RELAUNCH

All TPC sales since 16 March 2026 relaunch · Target: 2+ sales per day

Overview
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Total Sales
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—
Avg Sales / Day
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—
Days Since Relaunch
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—
Projected Annual Revenue
Non-Funnel
—
—
Org Non-Funnel
—
—
Ads Non-Funnel
Funnel
—
—
Org Funnel
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Ads Funnel
Organic Ads - - - 2/day target
Daily Sales
Date Day Org Ads Day Total Day Revenue Running Total Running Revenue vs Target

Meta Ads Performance TESTING CAMPAIGN

Ad-level breakdown · Loading…

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Total Spend
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Meta Leads
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Simplero Leads
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Meta CPL
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Real CPL
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CTR
—
Hook Rate
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ROAS
Via Simplero
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Cost Per Lead by Angle
Hook Rate by Angle
Spend by Angle
Hold Rate by Angle
Frequency by Angle
Leads by Angle
Sales by Angle ?Sourced from actual Simplero purchases tagged via utm_content (e.g. a5-h3-v2), not Meta's pixel-attributed conversions. This catches every sale even if it closed outside Meta's attribution window.
All Ads
?Surfaces ads matching ANY of these rules:

Hard kill (red badge)
• £30+ spent with 0 leads — clear failure with enough budget to judge
• Hook rate <15% AND hold rate <20% (≥1k impressions) — broken funnel at the top

Soft kill (amber badge)
• Frequency >3.5 — audience saturation
• Bottom 20% CPL among ads with ≥5 leads — statistically meaningful underperformer

Sorted by spend desc so the biggest waste appears first.
Ad ⇅ Ad Set ⇅ Spend ⇅ Impr ⇅ CPM ⇅ CTR ⇅ CPC ⇅ Hook ⇅ Hold ⇅ Avg Play ⇅ Clicks ⇅ LPVs ⇅ Leads ⇅ CPL ⇅ Purch ⇅ ROAS ⇅
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